I led on the copy for our new hyperlocal campaign, targeting Edinburgh, a location with a low penetration of Dojo customers.

The brief:

• Raise awareness of Dojo as the UK’s No.1 SME payments provider.

• Showcase a familiarity with the location that feels personable and highlights that Dojo knows their customers.

• Make the customers the heroes of this campaign by illustrating how Dojo’s payment solutions can be relied on to keep their business running.

In collaboration with a designer, I delivered a range of creative approaches to meet these objectives. These concepts were then tested with our audience with the refined concept to be rolled out across OOH and paid media later this summer.