App Store Optimisation (ASO) is the process of improving an app’s organic visibility and conversion rate to maximise profits.

As Senior Copywriter I led in optimising the metadata copy by creating iterative keyword strategies designed to identify keywords relevant to the client’s brand and carry high search volume. Using my iOS and Google Play algorithms expertise, I created copy in line with best practices to produce great results.

Clients saw a rapid increase in keyword ranking, leading to higher user visibility to users and improved installs overall.