Revolut is a global neo-bank and financial technology company that offers banking services. They approached our agency to have their UK and DE mobile apps audited in order to locate themselves within their competitive landscape, identify weaknesses and opportunities, and come away with actionable recommendations for improvement.

I carried out a full content audit by doing a landscape analysis, looking at their keyword strategy across both mobile operating platforms, and evaluating their creative assets. I assessed their storytelling capabilities as well as their level of consistency across website and mobile content materials.

As a result, Revolut extended the scope of our work to their US and AU apps and entered talks for a full App Store Optimisation partnership.